The impact of digital technology in pharmacist-patient communication

Irina Mihaela IANCU

Faculty of Pharmacy, "Ovidius" University of Constanta

Verginica SCHRODER

Faculty of Pharmacy, "Ovidius" University of Constanta

Valeriu IANCU

Faculty of Pharmacy, "Ovidius" University of Constanta

Cristina-Luiza ERIMIA

Faculty of Pharmacy, "Ovidius" University of Constanta

Horaţiu MIREŞAN

Faculty of Pharmacy, "Ovidius" University of Constanta

Gabriela MITEA

Faculty of Pharmacy, "Ovidius" University of Constanta

ABSTRACT

Communication is crucial in the relationship between pharmacists and patients; effective communication ensures therapeutic success, creates a bond of trust and improves medication adherence. Digital technology, through its transmission channels (software, mobile applications) and tools (artificial intelligence, augmented reality), plays an important role in enhancing communication by providing medical or pharmaceutical advice and continuous monitoring. The paper enumerates both the advantages...